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EL-HENAWY

About

Four years in one place: where decisions are made.

Media Buyer & Marketing Strategist with 4+ years of experience in planning and executing high-ROI campaigns across Meta, Google, and other digital platforms.

The path

Started with campaigns. Stayed for the numbers.

I started media buying in 2021 and have since managed paid campaigns across Meta, TikTok, Snapchat and Google for clients in several sectors — from e-commerce to healthcare, real estate and financial services.

The work does not stop at launching a campaign. I start with the business, its margin and acceptable acquisition cost, then build the funnel, test creative, optimize on real performance — and finally explain what happened in a report built for a decision, not reassurance.

I work alongside social and development teams so that what the ad promises connects to what the customer sees after the click. A lot of underperformance is not an ads problem — it is a landing page, offer or tracking problem.

Professional experience

The timeline.

  1. Feb 2026 — Sep 2026

    Performance Media Buyer

    LTE Agency · Egypt

    Managing and measuring paid campaigns — focused on acquisition efficiency, lead quality, and tying the numbers to a clear commercial objective.

    • Paid Media
    • Performance
    • Analytics

  2. Aug 2024 — Jan 2026

    Senior Media Buyer

    National Vision Media · El Mansoura, Egypt

    Developing and managing paid advertising strategies across Meta, TikTok and Snapchat — planning client media strategies, optimizing campaigns for performance, and aligning with the social media team for results-driven execution.

    • Meta Ads
    • TikTok Ads
    • Snapchat Ads
    • Media Planning

  3. Jul 2022 — Aug 2024

    Senior Media Buyer

    Darak Group · Damietta, Egypt

    Managing and optimizing paid campaigns on Meta to generate high-quality leads and maximize ROI — audience targeting, budget management, A/B testing, and performance analysis.

    • Meta Ads
    • Lead Generation
    • A/B Testing
    • Budget Management

  4. Jul 2021 — Jul 2024

    Part-time — concurrent with Darak Group

    Media Buyer

    Rafaal · El Mansoura, Egypt

    Managing and optimizing Meta campaigns to generate high-quality leads and maximize ROI — targeting, budget management, A/B testing, and performance analysis.

    • Meta Ads
    • Lead Generation
    • A/B Testing

Education

Mansoura University

2016 — 2020

Bachelor of Media

Industries

Sectors worked in.

  • E-commerce
  • Healthcare
  • Real Estate
  • Financial Services
  • Local Services

Tools

Platforms I work on.

  • Meta Ads Manager
  • TikTok Ads Manager
  • Snapchat Ads Manager
  • Google Ads
  • Google Analytics 4
  • Google Tag Manager
  • Meta Pixel

If you have a budget and want clear numbers, let’s talk.

Contact me